Google Workspace is getting a new AI-powered video creation tool

April 9, 2024 (Las Vegas, USA) - Google recently announced the upcoming addition of Google Vids to their Workspace suite at the Google Cloud Next '24 conference. This new tool leverages artificial intelligence (AI) to simplify video creation and editing for businesses and is the latest in the company’s big push for AI-powered productivity tools. 

Simplifying Video Creation with AI

Google Vids aims to make video creation more accessible for users of all skill levels. The platform uses AI features to transform existing resources like text documents and images stored in your Google Drive into video content. This could potentially reduce the need for complex editing software and allow a wider range of users to contribute to video projects within a business.

Collaboration and Streamlining Workflows

Another key feature of Google Vids is its emphasis on collaboration. The platform offers writing, production, and editing tools all within a single interface. This allows teams to work together directly within their browsers in real-time, potentially promoting a more streamlined workflow for video creation projects.

The Future of Business Video Creation

While Google Vids is still under development, its arrival suggests a possible shift in how businesses create video content. Here are some potential implications:

• Efficiency: The tool may streamline the video creation process, leading to faster production and potentially reduced costs.

• Accessibility: The use of AI features could make video creation more accessible to a wider range of users within a business environment.

• Collaboration: The collaborative features might allow for smoother team-based video production.

Availability

Google Vids is expected to be released soon as part of the Gemini update to Google Workspace. This update's release date is yet to be confirmed.